To be the most successful independent egg producer in South Africa, to ensure the future.
- To produce a quality product, cost effectively and to distribute it competitively, of which we can be proud, in providing for the consumers daily requirements.
- A highly motivated and effective team with clear objectives and targets, who achieve their objectives with creativity in a pleasant work environment.
- Satisfied customers whose requirements can be supplied as speedily and accurately as possible.
- According to Christian principles.
- Honesty and sincerity at all times.
- Accept responsibility for our actions.
- To operate in a proud manner.